If you are a Multi-Store or Restaurant Franchisees owner, never make this mistake.

Competition and market saturation are consistent challenges for restaurant franchise chains and restaurant franchise owners. Overcoming these challenges requires strong support systems, and consistent, productive collaboration between the franchisor and franchisees. As the market becomes saturated with similar concepts, maintaining a competitive edge and continuously innovating to stay ahead can often be a challenge.  

Furthermore, operating a franchise requires facing challenges based on factors such as industry, size, and target market. Overcoming these challenges requires effective management, strong support systems, and consistent, productive collaboration between the franchisor and franchisees.  

Tracking information on sales, COGS, labor, speed of service, and consumer satisfaction across multiple locations is essential for restaurant franchise owners. However, it is also time-consuming. Is a particular parameter profitable in a specific restaurant location? What are the poorly performing parameters, and which can be corrected? Are staff members paid adequate wages? Is the point-of-sale (POS) system updated? The answer to these questions can be found in the data.  

However, for a franchise owner, compiling data from diverse sources can divert focus from precious productive and business development time.  

How to Make Your Franchise Restaurant Successful: Is There a Solution in Sight? 

In a landscape where information is critical for business decisions, consolidating data from multiple locations into a single interface can help franchise owners analyze business performance better. Typically, restaurant franchise owners deal with information from different locations on different systems. Aside from being time-consuming, the practice of collecting data from different locations and systems can also often lead to errors related to data sources getting mixed up or exchanged and/or miscalculation of figures, which can lead to wrong analysis and inferences.   

Thankfully, restaurant owners and operators have explored and found effective solutions thanks to new technology. 

Leveraging Technology

A Finances Online report reveals research that shows three in four restaurant owners believe technology is part of the solution to the industry’s labor problem. Per the report, 32% of restaurants think that they need more technology to function optimally. The report also highlights how customers are driving tech adaptation. Approximately 79% of diners prefer to use online kiosks instead of submitting their orders through a human server. In addition, 18% of diners use mobile pay to settle their meals, and 17% have used tablets to place orders in-store.  

Franchise restaurants can leverage technology in various ways to improve operations, increase efficiency levels, and provide an excellent customer experience. Here are some ways franchise restaurants can make the best use of technology: 

#1. Point-of-Sale (POS) Systems: Implementing modern POS systems streamlines order taking, payment processing, and inventory management. These systems can generate sales reports, track inventory levels, and provide valuable data for decision-making. 

#2. Reservation and Table Management Software: Utilizing reservation and table management software optimizes seating arrangements, reduces wait times, and improves the overall dining experience. This technology ensures efficient table turnover and enables franchisees to provide better customer service. 

#3. Customer Relationship Management (CRM) Systems: CRM systems help franchise restaurants manage customer data, track preferences, and personalize marketing efforts. By understanding customer behavior and preferences, franchisees can offer targeted promotions, loyalty programs, and personalized experiences as strategies for building customer loyalty. 

#4. Employee Management and Scheduling Software: Implementing employee management and scheduling software simplifies the process of managing staff, scheduling shifts, and tracking attendance. These tools ensure efficient staff management, reduce scheduling conflicts, and improve communication within the team. 

#5. Analytics and Business Intelligence Tools: Leveraging analytics and business intelligence tools allow franchisees to analyze sales data, customer trends, and operational metrics. By gaining actionable insights, franchisees can make data-driven decisions, identify areas for improvement, and optimize performance.  

Implementing technology in these areas can help franchisee restaurants streamline operations, improve the customer experience, and optimize profitability. Franchisees also need to ensure that this technology aligns with the brand’s standards and guidelines provided by the franchisor.  

An example of a technology-driven solution is Insight360 by Analytix. Insight360 is a tool that consolidates data from different sources into a single interface. It is designed to streamline operations for franchisee restaurants and simplifies analysis with the aid of a robust dashboard.  

Why Insight360, Specifically? 

Insight360 helps franchise owners review their data in a single interface. It allows owners and operators of restaurants, including franchise chains, to spend more time analyzing the data and acting on it, across different parameters. 

Insight360 helps franchise owners shift their focus to doing what they love best: running their businesses.  

It also eliminates the hassles associated with administration and back-end planning. The dashboard included in Insight360 helps owners and operators make better informed decisions and effectively grow their businesses.